Formula 1

End-to-End UX/UI and Graphics Overhaul

Formula 1® is the world’s most prestigious international motorsport championship, featuring open-wheel, single-seater racing cars competing in a global series of Grands Prix. Regarded as the pinnacle of motorsport, F1 combines cutting-edge engineering, elite competition, and powerful global branding, with massive fan engagement across digital platforms, live events, and media coverage. The commercial rights and global promotion of the FIA Formula One World Championship are managed by the Formula One Group.

Project Purpose:

Enhance the digital experience for Formula 1 fans through a modern, engaging, and visually striking website.
Create high-quality graphic assets and UX/UI layouts that match the speed, energy, and thrill of Formula 1.
Build an intuitive and exciting Fantasy Gaming Platform to increase fan engagement and digital participation.
Strengthen brand identity with cohesive design, consistent visuals, and improved user journeys

Project Scope

UX research and design for key navigation and content flows focused on fan journeys (e.g., schedule, teams, results, news).
Development of intuitive UI components to support rich media, race data, and interactive experiences.
Creation of visual graphics and featured car models used throughout the site and content modules.
Collaboration with development teams to ensure pixel-perfect implementation of designs and assets.

Key Deliverables

Complete UX/UI design system for Formula 1’s website — including wireframes, high-fidelity
mockups, and prototypes.
Custom-designed visual elements:
- F1 vehicles
- Track illustrations
- Dashboard widgets
- Racing-themed icons & graphics
User interface & flows for the Fantasy F1 Gaming site (team creation, scoring, leaderboard,
challenges).
Optimized responsive layouts for all screens/devices.
Branding assets aligned with Formula 1’s visual identity and fan expectations.
Design documentation & handoff files for the development team.

Achieved Results

Delivered a sleek, modern, and fan-friendly digital experience aligned with F1’s global brand standards.
Increased engagement across key sections due to improved navigation and clear UX flows.
Enhanced brand consistency across web and gaming platforms through unified design elements.
Improved user satisfaction by creating intuitive interfaces for fantasy gameplay and racing-related content.
Reduced development revisions due to clean, well-documented design handoff files.
Strengthened digital presence with bold graphics and optimized UI elements that boosted visual appeal

Increased usability and navigation clarity

Enhanced visual engagement with graphics and models

Improved design implementation efficiency

Boosted interactive experience appeal

Adwait’s contribution to the Formula 1 digital experience brought both creativity and strategic design thinking to our UX and visual projects. His work on UX flows and car model graphics significantly elevated the look and feel of key sections, helping to engage a global audience with a premium and immersive digital presence

- Senior Project Lead, Formula 1 Digital Experience Team

Client Details

Formula 1 - St James's Market, London, UK

Service Provided

Graphic Design, UX/UI Development,

Industry

Gaming

Technologies Used

Download Resume

Download the resume to review leadership experience, strategic design capabilities, and measurable outcomes.

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