Rapidex Forming

Building Rapidex Forming from Ground Zero — End-to-End Marketing, UX/UI & Technical Enablement (Ongoing)

Joined Rapidex Forming as Marketing Head at a bootstrapped stage, where no digital, marketing, or sales enablement foundation existed. Built the company’s entire marketing, website, UX/UI, submittal systems, content, and graphics ecosystem from scratch as a one-person function. This is an ongoing, business-critical transformation initiative.

Rapidex Forming is a construction and engineering solutions company specializing in metal forming systems and technical submittals for the building and infrastructure sector. The company focuses on delivering engineering-grade documentation, precision-driven forming solutions, and digital-first enablement to support architects, consultants, contractors, and project teams in faster approvals and accurate execution.

Project Purpose:

Establish Rapidex Forming’s digital and technical foundation from zero
Build a conversion-ready website with strong UX/UI and engineering credibility
Develop a robust submittal builder system, critical for sales enablement and project approvals
Position Rapidex as a technically reliable and market-ready manufacturer
Enable scalable demand generation, brand trust, and specification-driven sales

Project Scope

End-to-end ownership of marketing, product communication, and digital experience
Website strategy, UX/UI design, IA, content architecture, and launch execution
Design and development of a technical submittal builder, including:
- Engineering-ready technical documentation
- Downloadable submittal formats
- Integration of 3D models and visual references
UX/UI and graphics design for technical assets, including:
- 3D-based product visuals
- Technical submittals and diagrams
- Website graphics and product representations
Content strategy covering website copy, technical narratives, and sales messaging
Brand creation, positioning, and early-stage go-to-market planning

Key Deliverables

Complete UX/UI design system for Formula 1’s website — including wireframes, high-fidelity
mockups, and prototypes.
Custom-designed visual elements:
- F1 vehicles
- Track illustrations
- Dashboard widgets
- Racing-themed icons & graphics
User interface & flows for the Fantasy F1 Gaming site (team creation, scoring, leaderboard,
challenges).
Optimized responsive layouts for all screens/devices.
Branding assets aligned with Formula 1’s visual identity and fan expectations.
Design documentation & handoff files for the development team.

Achieved Results (Last 2 Months | Ongoing)

Complete corporate website (strategy, UX/UI, content, launch)
Custom submittal builder system for engineering and sales teams
Technical submittal documents with 3D models and product visuals
End-to-end UX/UI design system aligned with construction and engineering standards
Graphics design for website, technical documentation, and marketing collaterals
Foundational marketing strategy and content framework

Time-to-market reduced by

Sales enablement readiness improved by

Improved design implementation efficiency

Technical clarity and submittal usability improved by

Brand credibility and digital maturity increased by

Next Steps (Strategic Roadmap)

Launch SEO-driven content and specification marketing for architects and consultants
Introduce lead-driven submittal workflows integrated with CRM
Expand 3D model libraries and BIM-ready assets
Implement performance marketing and inbound funnels
Build case studies, technical blogs, and approval success stories
Strengthen distributor and partner enablement materials
Establish analytics, attribution, and ROI-driven marketing governance

Adwait has played a pivotal role in building Rapidex Forming from the ground up. As Marketing Head, he established our complete digital, marketing, and technical enablement foundation — from website and UX/UI to a highly critical submittal builder with 3D models. His strategic ownership, technical understanding, and execution capability have directly accelerated our market readiness and sales confidence.

- Joseph Ruther, Founder, Rapidex Forming

Client Details

Rapidex Forming - 3651 S Clinton Ave, South Plainfield, NJ 07080, United States

Service Provided

Graphic Design, UX/UI Development,

Industry

Manufacturing

Technologies Used

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