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Walmart Inc. is an American multinational retail corporation and one of the largest omnichannel retailers in the world, operating thousands of physical stores and a global e-commerce platform. The company’s mission is to help customers save money and live better by combining everyday low prices with broad product selection across categories like groceries, apparel, electronics, home goods, and more, while innovating its digital and e-commerce experience to serve millions of users online and in stores every week.
Project Purpose:
Enhance the user experience and interface design of Walmart’s e-commerce platform to support intuitive browsing, conversion, and product discovery.
Provide high-quality technical content for internal product, UX, and editorial teams to ensure clarity, consistency, and scalability across site components.
Align content strategy with Walmart’s customer-centric vision and omnichannel retail strategy to support online shopping journeys.
Project Scope
Conducted UX/UI planning for key e-commerce flows including homepage, search, category navigation, PDP (Product Detail Pages), checkout pathways, and mobile responsiveness.
Defined content standards and technical guidelines for internal use capturing copy tone, information hierarchy, UX microcopy, and accessibility considerations.
Created templates and structured content frameworks for dashboards, interfaces, and support documentation used by cross-functional teams.
Collaborated with product, design, and engineering teams to integrate content strategy with visual designs and technical requirements.
Key Deliverables
UX/UI Design Contributions: Wireframes, interaction flows, page layouts, and component specifications for improved usability.
Technical Content Frameworks: Style guides, content guidelines, UX microcopy libraries, and best practice templates.
Internal Documentation: Clear documentation to support consistent implementation of UX and content elements across Walmart’s teams.
Design Collaboration Assets: Annotated specifications and visual references to align design and development execution.
Cross-Team Communication: Strategic alignment of content goals with product and business objectives through workshops and reviews.
Achieved Results
Elevated clarity and consistency of e-commerce content and UX patterns across Walmart.com.
Reduced ambiguity in cross-team implementations through standardized content guidelines.
Improved collaboration between product, design, and engineering teams on content-related workflows.
Enhanced user engagement through more intuitive UI interactions and coherent copy guidance.
Supported global scaling of UX best practices and documentation standards within internal teams.
Adwait’s contributions to the UX/UI design and technical content strategy significantly strengthened Walmart’s e-commerce platform coherence and internal documentation standards. Their work helped bridge design and content processes, enabling more efficient execution and better alignment across product and engineering teams.
Client Details
Walmart - Bentonville, Arkansas, USA
Service Provided
UX/UI Design, Technical Content
Industry
E-commerce
Technologies Used
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